ACA & Health
Campaign workflows for health-plan inquiries, using approved qualification criteria and clear consumer communication.
Performance lead generation · US market focusBetter leads.
Better leads.
Stronger operations.
Global Media Services partners with brands and performance marketers to execute lead-generation campaigns through structured engagement, qualification, verification, and accountable delivery.
✓ Quality-led workflows✓ Multi-vertical capability✓ Scalable operations
GMS / DELIVERY FRAMEWORKOperating model
CAMPAIGNINTENT → OUTCOME
01 / AcquireDemand sources
02 / EngageHuman connection
03 / VerifyQuality checks
04 / DeliverBuyer handoff
80+ teamCurrent company positioning
Multi-verticalCampaign operations
Feedback loopContinuous review
80+
Agents across operations*
06
Core campaign categories
05
Delivery workflow stages
US
Primary market focus
CapabilitiesBuilt around your
Built around your
campaign requirements.
Flexible campaign operations across insurance and home services, supported by qualification flows and delivery processes tailored to each engagement.
SSDI
Structured engagement and screening for disability-related campaigns, with defined checkpoints and consistent quality review.
Final Expense
Conversation-led lead generation with campaign-specific qualification, respectful engagement, and clear handoff criteria.
Auto & Home Insurance
Lead workflows designed to connect consumer interest with the relevant campaign criteria and delivery requirements.
Pest Control & Home Services
Demand capture and qualification for pest control, home improvement, and related home-service campaigns.
Pay-Per-Call & Lead Programs
Flexible delivery across inbound calls, outbound engagement, lead programs, and warm transfers, subject to campaign scope.
Our operating principle
Scale is earned through consistency.
We combine people, process, and performance feedback into a repeatable delivery model. The goal is not just activity—it is alignment between campaign requirements, quality standards, and buyer outcomes.
Discuss your requirements ↗01
Quality by design
Clear qualification criteria, call evaluation, coaching, and defined escalation paths.
02
Operational visibility
Campaign-level tracking and structured reviews to make delivery easier to assess.
03
Flexible capacity
Multi-campaign teams and operating practices designed to support evolving demand.
04
Continuous improvement
Feedback-led refinements to scripts, routing, qualification logic, and handoffs.
Delivery modelA clear path from
A clear path from
intent to outcome.
Campaign requirements define the workflow. Quality checks and feedback keep the operating team aligned through every stage.
STAGE / 01
Plan
Align on audience, offer, qualification criteria, and delivery rules.
STAGE / 02
Acquire
Activate approved sources and campaign engagement paths.
STAGE / 03
Qualify
Apply the agreed intent, eligibility, and routing criteria.
STAGE / 04
Verify
Check required data points and campaign-specific quality measures.
STAGE / 05
Deliver & learn
Handoff qualified outcomes and use feedback to improve execution.
Operational infrastructure
Human-led. System-supported.
Reliable delivery requires clear standards, useful reporting, and repeatable routines—not just more activity.
Operational frameworkMake each stage
Make each stage
visible and actionable.
Align campaign setup, team workflows, verification checkpoints, reporting, and performance reviews around the requirements of each partner engagement.
Campaign setupQA routinesTeam coachingPerformance review
⌁
Quality assurance
Defined evaluation criteria, review routines, coaching, and issue escalation.
▦
Performance visibility
Campaign-level reporting and regular operational reviews.
↻
Process improvement
Feedback-informed refinements to scripts, routing, and qualification.
⌘
Campaign governance
Documented requirements and alignment with partner workflows.
Common questions
Good partnerships start with clarity.
Have a campaign model or qualification requirement in mind? Send us the details and we can assess fit.
Contact GMS ↗Our core campaign categories include ACA/Health, SSDI, Final Expense, Auto and Home Insurance, Pest Control, Home Services, and Pay-Per-Call or lead programs. Availability depends on campaign scope and partner requirements.
We can discuss inbound calls, outbound engagement, lead-generation workflows, qualification, and warm-transfer models. The exact scope, technology, and operating hours should be agreed before launch.
We align on qualification criteria, required data points, review routines, coaching, and escalation paths. Campaign-specific acceptance criteria should be documented with the partner.
Share your vertical, target audience, delivery model, qualification requirements, expected volume, and launch timeline through the inquiry form. We can then review operational fit and next steps.
Integration requirements can be assessed during discovery. Any CRM, dialer, buyer endpoint, reporting, security, or data-exchange work must be scoped and validated before being represented as available.
Start with the right fitLet's build a stronger
Discuss a campaign ↗Let's build a stronger
lead pipeline.
Tell us your vertical, qualification criteria, target volume, and delivery model. We'll start with the operating requirements.
Partner with Global Media ServicesLet's discuss
Let's discuss
your campaign.
Send a few details about the campaign and outcomes you need. Our team can review the scope and discuss a practical next step.
↗US-focused performance lead generation
↗Multi-vertical campaign operations
↗Qualification, verification, and buyer handoff workflows